# How to increase customer engagement online ## Introduction: Boosting Online Customer Engagement with Tiledesk Are you **starting a new business**? Are **visitors** coming to your website but they are not performing any action inside it? Do you want to **increase customer engagement** online? You’re in the right place then! With **Tiledesk**, you can give a positive answer to all these questions. Read below how we helped [**Softlab**](https://soft.it/softlab-spa/) and [**Cairo RCS Store**](https://www.cairorcsstore.it/landing/rcs/) to enrich their marketing strategy with a **front chat widget** and a **chatbot**. ### Success Stories: Softlab and Cairo RCS Store This customer story will also inspire you to: - **Build** your next customer journey and customer engagement strategy - **Increase** the number of activations on your digital channels - **Offer** your visitors a smooth onboarding process ## Background: CairoRCS’s Digital Transformation [CairoRCS](https://www.rcsmediagroup.it/) is one of the main Italian publishing groups. Within its network there are the main national newspapers (Corriere della Sera, Gazzetta dello Sport, etc.) and important television channels like LA7. In recent years they did a real **digital transformation** and within this strategy they now have a network of over 25 websites, among the most authoritative in Italy. Furthermore they are offering to the advertisers the possibility to promote their products and services in self-provisioning directly on CairoRCS Store network. This is possible thanks to the **self-serve advertising platform** that has been developed by Softlab together with Bucksense. [Softlab](https://soft.it/softlab-spa/en/homepage-softlab/) is a company listed on the Milan Stock Exchange. It is active on an international scale in Business Advisory, ICT Consulting and Digital Sales & Marketing, while [Bucksense](https://www.bucksense.com/) is a MartTech company with HQ in New York. ## The Challenge: Increasing Customer Engagement During the summer of 2022, **CairoRCS** launched a significant communication campaign for their **self-serve advertising platform**, attracting thousands of new visitors. The challenge was to **convert** these visitors into active customers and explain the intricacies of the advertising platform. The results of the first campaigns were good. Anyway both CairoRCS and Softlab were looking to **activate more customers** to their self-serve advertising platform. They also had the goal of **increasing the number of sign-up**, **top-up** and **digital ADV campaigns planned**. Softlab and CairoRCS had the need to **increase the conversion rate** of their acquisition channel. They also need, at the same time, to offer a **smooth onboarding** to their new advertisers considering the innovation of their solution. Actually there are really few companies that provide the possibility to advertisers to choose where they can post their ads, when and to whom. They are the Walled Gardens AdTech ecosystems (Google, Facebook and Amazon) and a few others. So the challenge was to clearly explain to the people interested in doing ADV on [corriere.it](http://corriere.it/), [gazzetta.it](http://gazzetta.it/) and [la7.it](http://la7.it/) how the selve-serve advertising platforms works and guide them step by step about how to put live their first ADV campaign. ## The Solution: Tiledesk Open Source Chatbot Builder Why don’t give the website visitors the possibility of asking for more info about this brand new innovative solution? This was the question that [Davide Carnevale](https://www.linkedin.com/in/davidecarnevale/), Senior Manager of Softlab, asked himself. ### Davide also explained: > _“The Tiledesk solution allowed us in less than 12 hours to get in touch with customers who needed to quickly clarify some aspects of the platform. The simplicity of installation, in our case via Google Tag Manager and the customisation of the chatbot are two of the features that impressed me about Tiledesk._ > _Within only 24 hrs, a fully-functioning chatbot as a virtual assistant was ready to handle over 50 customers’ queries and, in more complex cases, interact with a human operator. Even our operators who use the interface daily find it easy and intuitive.”_ But let’s go and see together the **virtual assistant chatbot open source** designed by Davide and his team with a **No-Code approach**, without writing a single line of code to **build chatbots**. We introduce you to “Carletto”, a typical Italian name for a virtual assistant 😎 It welcomes new visitors and customers with an IVR menu, giving the possibility to select an option of their choice. #### Do you want to discover how easy it is to create a "Proactive Chatbot" with Design Studio? Watch the video below and see how to create a Proactive Chatbot that can boost your engagement. YouTube Tap to unmute This video is unavailable In case you prefer to read there are a couple of interesting quick guides in our knowledge base: - [**AI Chatbots And Automation**](https://gethelp.tiledesk.com/categories/ai-chatbots-and-automation/) Furthermore you are also in the right place, if your Company: - has already made technological investments on other open source chatbot framework - are looking for a high performing and appealing front chat widget ## Beyond the Basics: Advanced Integration and Omni-channel Strategy For companies already invested in [open source chatbot frameworks](https://tiledesk.com/blog/open-source-chatbot-builder/), **Tiledesk** offers advanced **integration** capabilities. With our conversation design technology, you can extend your reach to platforms like [**WhatsApp**](https://tiledesk.com/whatsapp-chatbot-integration/) and [**Facebook Messenger**](https://tiledesk.com/facebook-integration-with-chatbot/), forming an effective **omni-channel marketing strategy**. ### Expanding Your Reach **Utilizing Tiledesk for comprehensive omni-channel presence** goes beyond mere presence across various platforms; it’s about orchestrating a cohesive and consistent customer journey. With Tiledesk’s integration with WhatsApp Business, this strategy reaches new heights. Not only does it allow customers to interact on their preferred platform, but it also opens avenues for [proactive marketing conversations](https://tiledesk.com/blog/whatsapp-marketing-campaigns-with-chatbots/). This integration is key in driving customer retention and facilitating up-selling opportunities. Tiledesk empowers businesses to initiate targeted marketing dialogues via WhatsApp, one of the most widely used messaging platforms. These conversations can be tailored based on customer interactions and history, ensuring that the messaging is relevant, timely, and personalized. This approach not only enhances the customer experience but also leverages the informal and direct nature of WhatsApp to foster a deeper connection with the audience. The seamless transition between different platforms, such as from a web chat to WhatsApp, is facilitated by Tiledesk’s advanced synchronization capabilities. This ensures that the context of each customer interaction is retained, providing a continuous and integrated experience. Whether a customer engages through social media, email, or messaging apps, the quality and continuity of the interaction are maintained. Furthermore, the integration with WhatsApp Business is not just about customer support; it’s a strategic tool for engagement. It allows businesses to send updates, promotional messages, and personalized offers, thereby driving engagement and conversions. By adopting Tiledesk’s omni-channel strategy, including WhatsApp Business, companies can not only meet their customers where they are but also actively engage them in meaningful ways to build loyalty, drive retention, and encourage up-selling. ## Conclusion: Effortless Integration and User-Friendly Design **Tiledesk** simplifies the integration and management of **virtual agents** and assistants, offering a [**No-Code solution**](https://tiledesk.com/design-conversation-flow-with-tiledesk-design-studio/) that does the heavy lifting for you. Enhance your customer engagement with our intuitive and efficient **chatbot technology**. ### The Future of Customer Interaction **Embracing the ease and efficiency of Tiledesk’s innovative solutions** goes beyond adopting cutting-edge technology; it signifies a transformative approach to customer interactions. With Tiledesk, businesses tap into the power of sophisticated chatbots and intuitive interfaces, paving the way for seamless communication channels. These tools do more than streamline interactions; they are equipped with the [capability to integrate with OpenAI](https://tiledesk.com/trasform-your-website-in-your-virtual-agent/), unleashing the potential of generative AI to understand and anticipate customer needs and preferences more accurately. This integration enables Tiledesk to offer not just automated responses, but intelligent, context-aware interactions that can significantly elevate the customer experience. It ensures that customer engagements are not only efficient but also deeply personalized and empathetic, reflecting an understanding of the customer’s unique journey and concerns. The user-friendly nature of Tiledesk’s platform ensures that businesses of all sizes and individuals with varying levels of technical expertise can effortlessly manage and leverage these advanced AI capabilities. This accessibility is crucial in democratizing state-of-the-art customer service technology, making it a viable asset for every business. In this dynamic digital era, opting for Tiledesk sets you on a path towards a future where advanced AI bridges the gap between businesses and customers, fostering stronger, more meaningful relationships and driving growth. Embark on this journey with Tiledesk and be a part of a community that prioritizes efficient, responsive, and AI-powered customer engagement.